The advertising industry spends as much time on sites like YouTube and Vimeo looking for inspiration as they do complaining about how lazy everyone has become because of it. There are countless examples of ads that have clearly ripped off existing content, but the discussion has mainly been concerned with whether it's OK or not to 'be inspired' by such content, or if 'stealing' is just creativity by another name.

Since we find solving problems more intriguing than just discussing what causes them, we felt honour-bound to spend some time thinking about this. Is there a way to acknowledge the original work of the artists? To create more relevant communications for our brands or our those of our clients? To spend less money on redoing something that already has been done, and share the love with the original creators?

In the video above, it is impossible not to think about Nintendo, about the hours you've spent with Tetris, with the classic soundtrack in your ears and that heavy Gameboy in your hands. This animation is advertising Nintendo whether the creator likes it or not. Traditionally some creatives working on Nintendo would see that the clip had been viewed 125 000 times and think that redoing it would be an excellent idea because it's already been proven to work.

But what if we could let the clip be as it is: relevant, engaging and original, and then endorse it by paying the animator for the rights and by sponsoring his Vimeo page? We would brand the page rather than smack a logo on the end of the clip (or making a worse version). By doing this we would support creative people, we would endorse content relevant to the brand and we get content that has already been proven to have a 'viral' effect.

What do you think?

In their Extreme Makeover series Wired gave some thinkers/designers the hypothetical task of redesigning one of the most used sites in the world, Craigslist. A site with one of the poorest user experiences on the internet. As a first time visitor it's hard to even understand what the site is used for.

Some interesting concepts were put forward, some more conceptional than others and it's interesting to see how easily the site could be different, and how much better it could be.

What if more things were put under review, not necessarily by Wired, conceptual design competitions or students doing mock pitches, but by an agent linking up problems with possible solutions over all instances in society. What if everything was up for public repair, a crowd sourced society, where the ones that create the problems doesn't own the rights to solving them.

What would you repair?

We're considering the reading experience on local transport, summer related handicaps, our favourite market, the place we go for lunch amongst other projects. We'll keep you posted on the progress with those, if you keep us posted on your ones.